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A Product Designer blending UX thinking with data-driven marketing to craft intuitive, user-centered experiences that drive real impact.
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4+
Years of design experience
Spanning web & mobile products across B2B/B2C, SaaS, ecommerce, and AI.
150+
Users researched
Resulting in 100+ actionable insights from surveys and 1:1 interviews.
300%
Growth in user engagement
Along with a 30% increased in conversions through digital marketing and SEO strategy.
5
Industries designed for
Including ecommerce, real estate, education, gamification, and nonprofit tech.
Work
Logato
Designing an AI-powered social gamification logging app that improves children's piano practice consistency by 40%
Fall 2024
Product Design
Research
Mobile
GLOCAL
Centralizing self- serving workflows in a B2b/B2c SaaS management platform, increasing KPI tracking by 75%
Summer 2024
UX/UI Design
Research
Desktop
Coffeeology🔒
Designing a seamless and personalized e-commerce shopping experience for coffee enthusiasts to explore local cafe and products
Fall 2023
UX/UI Design
Research
Mobile
Bullet Journal @arilee.bujo
Growing an online presence to 500K+ by enhancing social media engagement
Visual Design
Graphic & Illustration
Digital Marketing
Here's a little about me:
🌲 Currently living in Seattle, WA.
🎓 Studied Communications at the University of Washington, Seattle.
🎨 Background in digital marketing and visual communications.
🔍 Detail-oriented designer who finds impact in the small things.
🧠 Blend of data-driven thinking and visually compelling design.
I studied Communications in college and started my career in digital marketing, a foundation that taught me how to craft meaningful messages and measurable experiences. Over time, that evolved into a love for design systems, product thinking, and building tools that make people’s lives a little easier. Outside of work, I enjoy spending time with my two cats and perfecting my latte art.
It's nice meeting you!
© 2025 Ariel Lee. All rights reserved.
